Krux
April 16, 2026
Gupshup's Beta AI Handles Customer Chats Across 8 Channels
Published: April 16, 2026 at 12:30 AM
Updated: April 16, 2026 at 12:30 AM
100-word summary
Gupshup launched Superagent, an AI agent that autonomously runs customer conversations across WhatsApp, Instagram, SMS, voice calls, and four other channels from one interface. It designs campaigns, routes messages, processes transactions, then tweaks itself based on what's working. The twist: it plugs into ChatGPT, Claude, or Gemini instead of replacing them, letting those tools actually talk to customers on messaging apps. A privacy-focused variant called Superclaw runs entirely on your own devices for regulated industries. The beta arrives with $60M in fresh funding aimed at markets where WhatsApp and RCS matter more than email.
What happened
Gupshup launched Superagent, an AI agent that autonomously runs customer conversations across WhatsApp, Instagram, SMS, voice calls, and four other channels from one interface. It designs campaigns, routes messages, processes transactions, then tweaks itself based on what's working. The twist: it plugs into ChatGPT, Claude, or Gemini instead of replacing them, letting those tools actually talk to customers on messaging apps. A privacy-focused variant called Superclaw runs entirely on your own devices for regulated industries.
Why it matters
The beta arrives with $60M in fresh funding aimed at markets where WhatsApp and RCS matter more than email.