Krux
April 9, 2026
True Footage Lands $40M From Cox for AI Home Valuations
Published: April 9, 2026 at 12:34 AM
Updated: April 9, 2026 at 12:34 AM
100-word summary
True Footage closed $40 million from Cox Enterprises and others to replace the creaky machinery behind home appraisals. The Austin startup pairs AI-driven valuations with hundreds of appraisers across 33 states, already working with seven of the top 10 mortgage lenders. Cox's involvement is the tell here: a media and telecom giant betting on real estate tech suggests the next battleground is selling software to government agencies and brands, not just lenders. Founded in 2021, True Footage has now raised over $105 million. The pitch is simple: faster, more accurate appraisals in a market where delays cost deals.
What happened
True Footage closed $40 million from Cox Enterprises and others to replace the creaky machinery behind home appraisals. The Austin startup pairs AI-driven valuations with hundreds of appraisers across 33 states, already working with seven of the top 10 mortgage lenders. Cox's involvement is the tell here: a media and telecom giant betting on real estate tech suggests the next battleground is selling software to government agencies and brands, not just lenders. Founded in 2021, True Footage has now raised over $105 million.
Why it matters
The pitch is simple: faster, more accurate appraisals in a market where delays cost deals.