Krux
April 2, 2026
Firmly Cuts AI Shopping Agent Setup From Months to 45 Minutes
Published: April 2, 2026 at 12:30 AM
Updated: April 2, 2026 at 12:30 AM
100-word summary
According to company claims, getting your products into AI shopping agents usually takes 3-12 months, a team of 12-18 people, and up to $500,000 per channel. Firmly Connect promises to collapse that into 45 minutes with zero code. The platform connects merchants to multiple AI shopping channels in one go, handling everything from catalog uploads to checkout. Payment partner Aurus is building the transaction rails. The catch: these are company-reported numbers with no independent validation yet. But if the speed claims hold, selling through AI agents could become as simple as listing on Amazon. The question is whether anyone's actually buying through AI agents yet.
What happened
According to company claims, getting your products into AI shopping agents usually takes 3-12 months, a team of 12-18 people, and up to $500,000 per channel. Firmly Connect promises to collapse that into 45 minutes with zero code. The platform connects merchants to multiple AI shopping channels in one go, handling everything from catalog uploads to checkout. Payment partner Aurus is building the transaction rails.
Why it matters
The catch: these are company-reported numbers with no independent validation yet. But if the speed claims hold, selling through AI agents could become as simple as listing on Amazon. The question is whether anyone's actually buying through AI agents yet.