Krux
March 29, 2026
Macy's AI Shoppers Spend Nearly 5x More
Published: March 29, 2026 at 2:52 AM
Updated: March 29, 2026 at 2:52 AM
100-word summary
Macy's rolled out an AI shopping assistant powered by Google's Gemini, and customers using it spend 4.75 times more than those who don't, according to Bloomberg. The chatbot, called "Ask Macy's," suggests complete outfits and offers virtual try-on features across all Macy's digital platforms. The company tested it with half its website visitors for several weeks before the full launch. The timing matters: Macy's is fighting a sales slump, with overall revenue down but in-store sales creeping up. Turns out the fastest way to reverse a retail slide might not be better stores or flashier ads, but a chatbot that won't let you leave with just one item.
What happened
Macy's rolled out an AI shopping assistant powered by Google's Gemini, and customers using it spend 4.75 times more than those who don't, according to Bloomberg. The chatbot, called "Ask Macy's," suggests complete outfits and offers virtual try-on features across all Macy's digital platforms. The company tested it with half its website visitors for several weeks before the full launch. The timing matters: Macy's is fighting a sales slump, with overall revenue down but in-store sales creeping up.
Why it matters
Turns out the fastest way to reverse a retail slide might not be better stores or flashier ads, but a chatbot that won't let you leave with just one item.