Krux
March 25, 2026
ChatGPT Now Lets You Browse, Compare, and Buy Products In-Chat
Published: March 25, 2026 at 12:35 AM
Updated: March 25, 2026 at 12:35 AM
100-word summary
OpenAI just turned ChatGPT into a shopping assistant. Users can now browse products, refine searches conversationally, compare prices and reviews side-by-side, and even search by uploading a photo of something they want. The update rolls out globally this week. Behind the scenes, it runs on the Agentic Commerce Protocol, an open standard Stripe and OpenAI built to pipe real-time product data (pricing, stock, reviews) directly into AI conversations. The catch? Retailers need their catalogs aligned to ACP's format to appear in results. Shopping inside chat isn't just convenient; it's a signal that product discovery is moving away from Google searches and retailer websites into conversational AI.
What happened
OpenAI just turned ChatGPT into a shopping assistant. Users can now browse products, refine searches conversationally, compare prices and reviews side-by-side, and even search by uploading a photo of something they want. The update rolls out globally this week. Behind the scenes, it runs on the Agentic Commerce Protocol, an open standard Stripe and OpenAI built to pipe real-time product data (pricing, stock, reviews) directly into AI conversations. The catch? Retailers need their catalogs aligned to ACP's format to appear in results.
Why it matters
Shopping inside chat isn't just convenient; it's a signal that product discovery is moving away from Google searches and retailer websites into conversational AI.