Krux
February 15, 2026
Ex-Canva Exec's Startup Adora Raises $7M Seed Round
Published: February 15, 2026 at 8:12 AM
Updated: February 15, 2026 at 8:12 AM
100-word summary
Sydney-based Adora just closed a $7 million seed round led by Blackbird Ventures, valuing the startup at roughly $35 million post-money. Founded by Omar Salem (Canva's former growth lead) and Nathan Scully, Adora automatically maps user journeys across languages and devices without manual tagging—delivering AI insights, session replays, and live product libraries. Early adopters include Canva, Notion, and Chess.com, with over 2,000 companies on the waitlist. The platform is SOC 2 Type II and HIPAA certified. Funds will scale product development and team hiring. This positions Adora as a unified "source of truth" for product teams, potentially accelerating decision-making across the industry.
What happened
Sydney-based Adora just closed a $7 million seed round led by Blackbird Ventures, valuing the startup at roughly $35 million post-money. Founded by Omar Salem (Canva's former growth lead) and Nathan Scully, Adora automatically maps user journeys across languages and devices without manual tagging—delivering AI insights, session replays, and live product libraries. Early adopters include Canva, Notion, and Chess.com, with over 2,000 companies on the waitlist. The platform is SOC 2 Type II and HIPAA certified. Funds will scale product development and team hiring.
Why it matters
This positions Adora as a unified "source of truth" for product teams, potentially accelerating decision-making across the industry.