Krux
March 16, 2026
OpenAI Will Put Sora Video Inside ChatGPT
Published: March 16, 2026 at 12:56 AM
Updated: March 16, 2026 at 12:56 AM
100-word summary
OpenAI plans to integrate Sora directly into ChatGPT, letting users generate videos without leaving the chat window, The Information reports. Plus subscribers would get 50 videos per month; Pro users could make 500. The standalone Sora app stays live. What changes: you could brainstorm a campaign idea, refine the concept in chat, and walk out with a finished promo video in one session. No app-switching, no export delays. The catch? Video generation is expensive, and embedding it in ChatGPT could spike OpenAI's server bills fast. The company will need to balance convenience against costs users can't see.
What happened
OpenAI plans to integrate Sora directly into ChatGPT, letting users generate videos without leaving the chat window, The Information reports. Plus subscribers would get 50 videos per month; Pro users could make 500. The standalone Sora app stays live.
Why it matters
What changes: you could brainstorm a campaign idea, refine the concept in chat, and walk out with a finished promo video in one session. No app-switching, no export delays. The catch? Video generation is expensive, and embedding it in ChatGPT could spike OpenAI's server bills fast. The company will need to balance convenience against costs users can't see.