Krux
March 1, 2026
Figma Will Start Charging for AI Features This March
Published: March 1, 2026 at 2:12 PM
Updated: March 1, 2026 at 2:12 PM
100-word summary
Figma is ending free unlimited AI use. Starting March 18, each seat gets a monthly credit cap: 500 for Starter plans, up to 4,250 for Enterprise. Run out? You'll pay $0.03 per credit or buy bundles starting at $120 for 5,000 credits. The shift mirrors Adobe's subscription creep, turning a feature once bundled into your seat into a line item your finance team will scrutinize. Professional seats get 3,000 credits monthly, but heavy users will blow through that generating wireframes and asset variations. The real tell: Figma is betting design teams will treat AI tools as essential enough to budget separately.
What happened
Figma is ending free unlimited AI use. Starting March 18, each seat gets a monthly credit cap: 500 for Starter plans, up to 4,250 for Enterprise. Run out? You'll pay $0.03 per credit or buy bundles starting at $120 for 5,000 credits. The shift mirrors Adobe's subscription creep, turning a feature once bundled into your seat into a line item your finance team will scrutinize. Professional seats get 3,000 credits monthly, but heavy users will blow through that generating wireframes and asset variations.
Why it matters
The real tell: Figma is betting design teams will treat AI tools as essential enough to budget separately.