Krux
February 28, 2026
Meta Bakes $2B Manus Agents Into Ads Manager
Published: February 28, 2026 at 3:42 PM
Updated: February 28, 2026 at 3:42 PM
100-word summary
Meta spent over $2 billion on Manus, an AI startup that hit $125 million in revenue just eight months after launch, and now the tech is live inside Ads Manager. Click the Tools menu and you'll find agents that run market research and build reports without leaving the ad interface. Instead of pulling data into spreadsheets and writing campaign summaries by hand, advertisers can ask Manus to do it. The feature went live mid-February, part of Meta's broader bet that AI should execute tasks, not just chat about them. If clicking "generate report" beats hiring another analyst, every ad platform will copy this by summer.
What happened
Meta spent over $2 billion on Manus, an AI startup that hit $125 million in revenue just eight months after launch, and now the tech is live inside Ads Manager. Click the Tools menu and you'll find agents that run market research and build reports without leaving the ad interface. Instead of pulling data into spreadsheets and writing campaign summaries by hand, advertisers can ask Manus to do it. The feature went live mid-February, part of Meta's broader bet that AI should execute tasks, not just chat about them.
Why it matters
If clicking "generate report" beats hiring another analyst, every ad platform will copy this by summer.