Krux
February 27, 2026
Adobe Opens Firefly to Runway, OpenAI, and Gemini Models
Published: February 27, 2026 at 12:36 AM
Updated: February 27, 2026 at 12:36 AM
100-word summary
Adobe is letting Firefly subscribers generate images and video using partner models from OpenAI, Google, Runway, and others, ending its walled-garden approach. Through March 16, Pro and Premium plans get unlimited generations across all models. That means designers can test a concept in Firefly, Gemini, and FLUX without counting credits or switching apps. The catch: Adobe hasn't said what happens after the promo ends or how much each partner model will cost per generation. For now, creative teams can burn through dozens of variations in a morning instead of rationing monthly credits. The real test is whether Adobe keeps unlimited generation or reverts to metered billing once the trial window...
What happened
Adobe is letting Firefly subscribers generate images and video using partner models from OpenAI, Google, Runway, and others, ending its walled-garden approach. Through March 16, Pro and Premium plans get unlimited generations across all models. That means designers can test a concept in Firefly, Gemini, and FLUX without counting credits or switching apps. The catch: Adobe hasn't said what happens after the promo ends or how much each partner model will cost per generation. For now, creative teams can burn through dozens of variations in a morning instead of rationing monthly credits.
Why it matters
The real test is whether Adobe keeps unlimited generation or reverts to metered billing once the trial window closes.