Krux
February 25, 2026
Amazon's AI Creates Display and Video Ads in Hours for Free
Published: February 25, 2026 at 12:22 AM
Updated: February 25, 2026 at 12:22 AM
100-word summary
Amazon launched Creative Agent, an agentic AI tool that generates professional display, video, and audio ads in hours instead of weeks at no extra cost to advertisers. The tool, now in US beta via Advertising Console and Creative Studio, pulls from product pages and Brand Stores to create multi-format assets across Sponsored Brands, Sponsored Display, DSP, and Brand Stores. It produces storyboards, multi-scene videos with music and voiceovers, and multiple variations per concept. Early beta testers, including Nestlé Health Science, report faster creative iteration. For teams, this means ditching tens of thousands in agency fees and testing more creative variations this quarter.
What happened
Amazon launched Creative Agent, an agentic AI tool that generates professional display, video, and audio ads in hours instead of weeks at no extra cost to advertisers. The tool, now in US beta via Advertising Console and Creative Studio, pulls from product pages and Brand Stores to create multi-format assets across Sponsored Brands, Sponsored Display, DSP, and Brand Stores. It produces storyboards, multi-scene videos with music and voiceovers, and multiple variations per concept. Early beta testers, including Nestlé Health Science, report faster creative iteration.
Why it matters
For teams, this means ditching tens of thousands in agency fees and testing more creative variations this quarter.