Krux
February 25, 2026
Supermetrics Plugs Live Marketing Data Into ChatGPT and Claude
Published: February 25, 2026 at 12:21 AM
Updated: February 25, 2026 at 12:21 AM
100-word summary
Supermetrics now connects live marketing metrics to ChatGPT, Claude, Gemini, and Copilot via MCP Server, letting AI agents query real-time campaign data instead of outdated training sets. Its new Insights Agent builds dashboards and generates performance analyses from plain-language prompts, removing manual visualization work. The company also opened its Data API to all plan tiers and launched a low-code Connector Builder for custom integrations. For marketers, this means asking an AI assistant for current ad performance and getting structured answers without switching tools or waiting for engineering support.
What happened
Supermetrics now connects live marketing metrics to ChatGPT, Claude, Gemini, and Copilot via MCP Server, letting AI agents query real-time campaign data instead of outdated training sets. Its new Insights Agent builds dashboards and generates performance analyses from plain-language prompts, removing manual visualization work. The company also opened its Data API to all plan tiers and launched a low-code Connector Builder for custom integrations.
Why it matters
For marketers, this means asking an AI assistant for current ad performance and getting structured answers without switching tools or waiting for engineering support.