Krux
February 24, 2026
Picsart's Aura Generates Images and Video in One Chat
Published: February 24, 2026 at 1:04 AM
Updated: February 24, 2026 at 1:04 AM
100-word summary
Picsart launched Aura, an AI assistant that generates both images and video from a single prompt conversation, eliminating tool-switching for creators. It remembers context across iterations, supports multi-scene videos and full campaigns, and offers clonable session links for team collaboration. The platform serves 150M+ creators and claims its AI video tool cuts production time 80% and delivers 58% higher engagement. For marketing teams, Aura compresses ideation-to-publish cycles and enables faster A/B testing across social formats. Pilot with a cross-functional squad to produce three to five campaigns in two-week sprints and measure time-to-publish gains.
What happened
Picsart launched Aura, an AI assistant that generates both images and video from a single prompt conversation, eliminating tool-switching for creators. It remembers context across iterations, supports multi-scene videos and full campaigns, and offers clonable session links for team collaboration. The platform serves 150M+ creators and claims its AI video tool cuts production time 80% and delivers 58% higher engagement. For marketing teams, Aura compresses ideation-to-publish cycles and enables faster A/B testing across social formats.
Why it matters
Pilot with a cross-functional squad to produce three to five campaigns in two-week sprints and measure time-to-publish gains.